Masonry Blog

with 3 Columns
Historical Overview of Branding and Marketing from Ancient Markets to the Industrial Revolution
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From ancient marks of craftsmanship to the trademarks of the industrial age, branding and marketing have become central to the commerce and culture of societies worldwide. This historical evolution set…

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Customer Evolution through Aspirational Identity
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In a time when consumer expectations extend beyond product functionality to encompass personal growth and identity enhancement, brands face the imperative to evolve. This is where the Voyager Brand Value…

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Voyager Brand Value Model Exploration
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It’s time for us to move beyond the purpose-driven “why” framework and other brand models that focus exclusively on the customer in a static state. A new approach, focusing on…

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The Adaptive Brand Ecosystem Model
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Adopting and developing a brand model provides structure and direction to branding activities. It ensures strategic focus, guides investment in high-impact initiatives, fosters innovation, guarantees consistency across touchpoints, enables effective…

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Beyond Purpose-Driven Brand Marketing
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Throughout history, brand marketing has continually adapted to new technologies and shifts in consumer preferences. From simple marks of craftsmanship to complex digital campaigns, brand marketing has become a fundamental…

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The Third Place
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In the quiet hum of a bustling coffee shop, where the aroma of freshly brewed coffee mingles with the low murmur of conversations, lies the essence of what sociologists call…

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Creative Collaboration With Generative AI – Part One
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Even though I’ve spent most of my professional career developing some pretty advanced digital marketing campaigns, I admit that I am somewhat of a Luddite.  This goes back quite a…

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Artificial Intelligence (AI) vs. Human Intelligence (HI) in Creative
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My initial stance was to be highly skeptical of using artificial intelligence (AI) in branding and marketing. The very idea of AI weaving its way into a space so profoundly…

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The Future of Fractional Creative Leadership
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Over the past couple of years, I have witnessed the rise of a trend: the emergence of fractional marketing executives as the norm rather than the exception. These seasoned professionals…

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Inspiring Brand Mission Statements
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Brand missions articulate the purpose and intentions of a company, often focusing on what they aim to achieve for their customers, society, or the world at large. A strong brand…

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