Masonry Blog

with 3 Columns
Understanding and Utilizing Brand Archetypes in Branding
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Brand archetypes are powerful tools that help marketers define and communicate a brand’s personality, purpose, and position. Rooted in Carl Jung’s psychological theories, archetypes represent universal symbols and themes that…

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The Modern Take-Down Culture: A Personal Reflection and a Call for Empathy
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In today’s digital age, the line between civil discourse and personal attacks has blurred. As someone who’s been the face of a company under public scrutiny, I’ve experienced firsthand how…

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Reflecting on Bishop+Rook’s Journey and Lessons Learned
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When I started Bishop+Rook, I wrote a letter expressing my passion for vintage Land Rovers and the joy I found in connecting with others who shared this enthusiasm. I laid…

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Reviving Red White & Blue
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When we think of American beer history, names like Budweiser and Pabst Blue Ribbon often dominate the conversation. Yet, nestled in the annals of brewing lore is a brand that…

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Creative Revolution – Reimagining Vintage Advertising
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Our latest Lab Challenge is called “Creative Revolution,” and it is an opportunity to travel through time to reimagine vintage advertising for the modern world. This initiative invites you to…

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Hapu the Weaver and the Birth of Advertising
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Advertising, as we understand it today, has a rich and fascinating history that stretches back to ancient civilizations. Among the earliest known examples of advertising is the story of Hapu…

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Embracing Technology in Marketing
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The marketing industry has always been a fertile ground for innovation, often driven by the latest technological advancements. In 2024, this trend shows no sign of abating. Instead, technology continues…

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Rebranding Strategy
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Rebranding is a strategic initiative that involves altering the corporate image of an organization. It is a market strategy that can entail changing a brand’s name, symbol, or design to…

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Voyager DISTIL Methodology
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The Voyager DISTIL Methodology is a comprehensive approach designed to streamline project development and execution. It focuses on five key phases: Define, Investigate, Strategize, Transform, Implement, and Learn. Each phase…

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Building Trust Through Brand Trust Signals
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Trust signals are the various indicators and cues a brand uses to convey its reliability, credibility, and authenticity to its audience. These signals help build confidence and trust among potential…

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