Masonry Blog

with 3 Columns
The Power of Voting
1024 576 Michael Kraabel

From a young age, politics has been in my blood. I remember being that curious kid, sitting around the dinner table, eagerly listening to the grown-ups talk about elections, policies,…

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A Prescription for Marketing Success
1024 576 Michael Kraabel

When you think about your health, you probably envision your local hospital—a place that’s equipped to handle every kind of ailment, from a minor scrape to complex surgeries. Yet, despite…

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The Future Might Be Code-Free
1024 576 Michael Kraabel

As someone who has been developing on WordPress for 20 years, I’ve always prided myself on my ability to tinker. I’ve dabbled in code here and there in my younger…

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The Relaunch of Zubaz
1024 683 Michael Kraabel

In the late 1980s, two friends with a passion for fitness and bold fashion launched a brand that would become an icon in the world of sports and fashion: Zubaz.…

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Your Meetings Suck. Use the 20/50 Rule To Make Them Awesome.
1024 682 Michael Kraabel

I’ve always wondered how many people out there have ever argued that meetings are the key to their personal and professional productivity. I suspect there are very few. Don’t get…

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The Manifesto Poster Series
1024 751 Michael Kraabel

At Brand Voyagers, I’m diving headfirst into a unique blend of science, creativity, and, well, a few passion projects that I probably shouldn’t be spending too much time on—but they’re…

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Writing Brand Voyagers
1024 695 Michael Kraabel

For many years, I’ve had a burning desire to document my experiences and insights into branding and marketing. As a Creative Director and Marketing Strategist, I’ve spent countless hours developing…

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Understanding and Utilizing Brand Archetypes in Branding
1024 576 Michael Kraabel

Brand archetypes are powerful tools that help marketers define and communicate a brand’s personality, purpose, and position. Rooted in Carl Jung’s psychological theories, archetypes represent universal symbols and themes that…

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The Modern Take-Down Culture: A Personal Reflection and a Call for Empathy
1024 576 Michael Kraabel

In today’s digital age, the line between civil discourse and personal attacks has blurred. As someone who’s been the face of a company under public scrutiny, I’ve experienced firsthand how…

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Reflecting on Bishop+Rook’s Journey and Lessons Learned
1024 683 Michael Kraabel

When I started Bishop+Rook, I wrote a letter expressing my passion for vintage Land Rovers and the joy I found in connecting with others who shared this enthusiasm. I laid…

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