Masonry Blog

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    The Story Behind My Favorite Photo: Mia Gonzalez and the Power of 3D Printing
    1024 683 Michael Kraabel

    Sometimes, a photo becomes more than just an image—it becomes a story, a moment of triumph, and a symbol of what’s possible when technology and humanity come together. One of my favorite photos is of Mia Gonzalez, a young girl…

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    Building AVIV Vodka: A Decade of Purpose and Partnership
    1024 576 Michael Kraabel

    A little over a decade ago, I began working on AVIV 613 Vodka. At the time, it wasn’t clear what the journey would look like, but one thing was certain—we weren’t creating just another vodka. This was something different: a…

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    Jaguar Rebrand: Still Angry, But At Least I’m Not Alone
    1024 576 Michael Kraabel

    After spending the night tossing and turning over Jaguar’s new branding campaign, I did what any frustrated car lover would do: I dove into the online discussions. What I found didn’t ease my frustration, but it did make me feel…

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    Jaguar: What Was the Brief?!
    1024 638 Michael Kraabel

    As a creative director—and a long-time Jaguar owner—I can’t help but ask: What was the brief that led to this campaign? Seriously, I’m baffled. Automobile marketing is supposed to do one thing above all else: put the audience in the…

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    The Power of “We” in Presenting Creative Work
    1024 576 Michael Kraabel

    Presenting creative work is a collaborative team effort. Presenting from the “We” approach not only ensures that clients understand the breadth and depth of contributions from the entire team, but also fosters an environment where all members of the team…

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    My Mind-Blowing Experience with ChatGPT’s New Voice Model
    1024 576 Michael Kraabel

    I’ve always been intrigued by AI, especially the growing capabilities of language models like ChatGPT. They’ve been fun to play around with, helpful at times, but more often a source of curiosity than anything world-changing. But recently, I encountered something…

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    Can ChatGPT and Large Language Models Really Think?
    1024 576 Michael Kraabel

    It’s an exciting time to witness how fast artificial intelligence (AI) is advancing, particularly with the rise of large language models (LLMs) like ChatGPT. These models have revolutionized everything from customer service to content creation, but there’s a critical question…

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    The Power of Voting
    1024 576 Michael Kraabel

    From a young age, politics has been in my blood. I remember being that curious kid, sitting around the dinner table, eagerly listening to the grown-ups talk about elections, policies, and the future of our country. I didn’t always understand…

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    A Prescription for Marketing Success
    1024 576 Michael Kraabel

    When you think about your health, you probably envision your local hospital—a place that’s equipped to handle every kind of ailment, from a minor scrape to complex surgeries. Yet, despite all those services available, you usually only visit the hospital…

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    The Future Might Be Code-Free
    1024 576 Michael Kraabel

    As someone who has been developing on WordPress for 20 years, I’ve always prided myself on my ability to tinker. I’ve dabbled in code here and there in my younger years, but I wouldn’t call myself a developer. Most of…

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