Masonry Blog

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    Controversial Takes on Brand Marketing in 2025
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    Marketing is always evolving, but not every shift is a step forward. Some trends are driven by data, some by fear, and others by industry groupthink. Looking ahead to 2025, here are a few marketing shifts I see happening—whether they’re…

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    Marketing Trends Coming in 2025
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    Marketing keeps shifting, and 2025 looks like a year where the gaps between companies that adapt and those that don’t will grow even wider. I’ve been watching a few trends closely—some exciting, some concerning. Here’s where my head’s at right…

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    DeepSeek vs. ChatGPT – From Their Perspectives
     1024 576 Michael Kraabel
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    What happens when you ask two AI platforms to analyze each other? Curiosity got the best of me, so I decided to see how ChatGPT and DeepSeek would describe one another. The results were fascinating. The Experiment I asked ChatGPT…

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    What’s Really Going On With TikTok’s Latest Legal Troubles?
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    Let’s talk TikTok. The latest legal battles surrounding the platform have been setting off alarms across industries—privacy concerns, geopolitical drama, and even some whispers of good old-fashioned overreach. If you know me, you know I love a good conspiracy theory…

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    Welcome to the Brandverse
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    Great brands don’t just sell products or services—they build worlds. These worlds are immersive spaces where customers not only feel seen and understood but experience a visceral connection that pulls them in, allowing them to escape the noise of daily…

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    The Birth of Catiki Originals
     1024 574 Michael Kraabel
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    It all started with an idea that combined two of my passions: creative experimentation and Tiki art. I’ve always believed that you don’t wait for the right opportunity—you create it. That’s how Catiki Originals was born. I wanted to build…

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    Why Political Science Majors Excel at Marketing
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    Marketing isn’t just about selling products or services; it’s about building trust and moving people to act. As a political science major turned brand marketer, I see the connection every day. Political science is a training ground for persuasion, storytelling,…

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    Giving Back Through Brand Building
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    In 2025, I’m reviving one of my favorite passion projects: helping local companies build strong, memorable brands. Once each quarter, I’m dedicating time to work with a small business or entrepreneur to craft their brand story, refine their marketing strategies,…

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    Jaguar Release Day
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    Today isn’t just another day for Jaguar—it’s potentially the day. The iconic carmaker is poised at a crossroads: one path could redefine their legacy, and the other might cement the idea that they’ve missed their moment. I’ll be live-blogging the…

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    Why I Love Conspiracy Theories (Even If I Don’t Believe Them)
     1024 576 Michael Kraabel
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    Let me start by saying this: I don’t actually believe most conspiracy theories. That’s not what draws me in. What I find fascinating about them is the sheer creativity—the way they challenge the obvious and spin alternate realities that feel…

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