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    Perfect Films (Part 1)

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    Everyone has a favorite movie. Or at least that’s what they say. “This is my top five,” “That’s my all-time favorite,” “This one changed my life.” But me? I can’t narrow it down like that. There are too many. Some films hit me with perfect cinematography, others with unforgettable characters, and some just have a…

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    8D Audio Experiment

    Crafting Immersive Storytelling for Relaxation

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    Binaural and 8D audio aren’t new. They’ve been floating around in the ASMR and lo-fi music worlds for years, usually with labels like “brain-tingling” or “mind-melting.” But I’m not here for gimmicks. I’m here to see if immersive audio can take storytelling beyond words—beyond just listening—to something that surrounds you. Why Mess With This? Because…

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    Make Those Five Seconds Count

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    I’ve written brand strategy documents that no one reads. Detailed creative briefs that get skimmed at best, ignored at worst. Spent hours crafting messaging frameworks, only to have someone ask, “So… what’s the takeaway here?” after flipping past 30 pages. It’s not that people don’t want information—they do. They just don’t have the patience to…

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    Controversial Takes on Brand Marketing in 2025

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    Marketing is always evolving, but not every shift is a step forward. Some trends are driven by data, some by fear, and others by industry groupthink. Looking ahead to 2025, here are a few marketing shifts I see happening—whether they’re good for business or not. Many Brands Will Pull Back from DEI Initiatives For the…

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