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    Navigating the Uncanny Valley in Brand Marketing

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    The concept of the uncanny valley isn’t new, but it’s never been more relevant. First coined by Japanese roboticist Masahiro Mori in 1970, the uncanny valley describes the unsettling feeling we experience when something, usually a robot or digital representation, becomes almost lifelike but not quite. The more human-like something appears, the more comfortable we…

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    Stop Calling It ‘Storytelling’ If There’s No Story

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    You know exactly the scenario I’m talking about. You’re sitting in a marketing meeting, eyes glazing over, while someone proudly declares their new strategy revolves around “storytelling.” Great. Except there’s one tiny problem: there’s no actual story.   [zoomsounds_player artistname=”Brand Noise Lecture Series” songname=”Stop Calling It ‘Storytelling’ If There’s No Story” config=”default” type=”detect” dzsap_meta_source_attachment_id=”20045″ source=”https://www.kraabel.net/wp-content/uploads/2025/03/KRAABEL_BRANDNOISE_00003_03052025v2.mp3″…

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    Why Most Brand Mission Statements Fail

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    I have seen too many companies waste time crafting mission statements that sound impressive but mean nothing. Words like innovation, integrity, and customer-centricity get polished, debated, and approved, then promptly ignored. A mission statement is supposed to define a company’s purpose, yet most are so generic they could belong to any brand in any industry.…

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    Your AI Content Sucks – Reverse Engineering Prompts in 2025

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    For decades, I managed creative and marketing teams, and the hardest part of the job was never the creative work itself. It was getting useful feedback. Clients, executives, and even internal teams struggled to articulate what they wanted. Most people do not know how to critique. https://www.kraabel.net/wp-content/uploads/2025/02/KRAABEL_REVERSEPROMPTS_000002.mp3 They assume it means pointing out what they…

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