My Blog

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    Structuring Effective Marketing Campaigns

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    The success of a marketing, advertising, or brand campaign hinges on much more than just a creative spark. It’s about constructing a strategy that is imaginative, measurable, and aligned with consumer behavior. My methodology has evolved over the years to become a reliable system that provides consistent and measurable results. Developing this structured campaign model…

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    The Strategic Advantage of an In-House Production Studio

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    In a marketing world that demands real-time responses to customer demands and sometimes urgent crisis responses, having an in-house production studio is a luxury and a strategic asset. Having some form of -in-house production space offers a blend of efficiency, cost-effectiveness, and creative flexibility that is invaluable for businesses seeking to produce high-quality photo and…

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    For The Love of Industrial Photography

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    In industrial and commercial environments, photography and filmmaking offer a unique and exhilarating experience, teeming with challenges and opportunities distinct from traditional settings. At least for me. These locations are more than just backdrops; they are vibrant landscapes of creativity and innovation, filled with interesting textures, surfaces, and man-made materials that demand a photographer’s keen…

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    Lessons from My Years at the Helm of Bishop+Rook

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    Eight years ago, I embarked on an entrepreneurial journey with Bishop+Rook, a company born from a vision to combine my love of travel, photography, and vintage vehicles. This journey has been an enlightening experience, teaching me invaluable lessons about business, branding, resilience, and the pursuit of a vision.  I didn’t know what to expect when…

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