My Blog

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Your Meetings Suck. Use the 20/50 Rule To Make Them Awesome.

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I’ve always wondered how many people out there have ever argued that meetings are the key to their personal and professional productivity. I suspect there are very few. Don’t get me wrong, I actually value face-to-face meetings more than anything else in the world when it comes to knowledge transfer and getting alignment on important…

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The Manifesto Poster Series

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At Brand Voyagers, I’m diving headfirst into a unique blend of science, creativity, and, well, a few passion projects that I probably shouldn’t be spending too much time on—but they’re just too fun to resist. This work has become a fascinating journey, one that’s pushing the boundaries of traditional branding and marketing in ways I…

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Writing Brand Voyagers

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For many years, I’ve had a burning desire to document my experiences and insights into branding and marketing. As a Creative Director and Marketing Strategist, I’ve spent countless hours developing strategies, processes, and approaches that have shaped numerous brands. Now, I’m finally taking the time to write it all down in “Brand Voyagers.” This book…

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Understanding and Utilizing Brand Archetypes in Branding

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Brand archetypes are powerful tools that help marketers define and communicate a brand’s personality, purpose, and position. Rooted in Carl Jung’s psychological theories, archetypes represent universal symbols and themes that resonate with people across cultures and time. In branding, these archetypes help focus efforts, ensuring consistency and authenticity in brand messaging and experiences. The History…

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