My Blog

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    The Create Everyday Project

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    I challenge myself to make something every day. A design, a sketch, a thesis, a digital experiment. Some turn into finished pieces. Some don’t. The point isn’t the result. It’s the practice.Creativity works like a muscle. If you don’t use it, it weakens. Waiting for inspiration never works. Sitting down and doing the work does.…

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    Finding Truth and the Human Content Condition

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    I like to experiment. I view myself somewhat of a marketing engineer, constantly looking at ways to break down tools, methods, processes, and technology, to find out how it all works, before I put it back together again.

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    Translating Marketing Resumes

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    I spend more time on LinkedIn these days than any other social platform. Partially because it’s free of the usual internet garbage, no political shouting matches, no viral thirst traps. But mostly because LinkedIn is the ultimate real-time case study of people in transition.

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    How Agencies Often Sabotage Themselves

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    I have always believed that an agency should function as a “teaching” organization just as much as a “thinking, doing, and making” organization. The agency should be viewed as a partner that prioritizes educating, comforting, and guiding clients through unfamiliar territory. Clients don’t just hire agencies to execute tasks; they hire us to help them find…

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