My Blog

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    Inspiring Brand Mission Statements

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    Brand missions articulate the purpose and intentions of a company, often focusing on what they aim to achieve for their customers, society, or the world at large. A strong brand mission goes beyond the pursuit of profit to encapsulate the impact the brand strives to make. Here are some examples of compelling brand missions from…

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    The Silent Online Majority

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    A significant portion of the online community, which I started to refer to as the “silent online majority,” primarily consumes content without actively engaging in creation or extensive interaction. As I have started to research this group, I started to look for ways to highlight the importance of reaching out to and including this audience…

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    The Unplug Project

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    I’ve spent most of my professional career entangled in the endless loop of emails, social media notifications, and digital clutter. Like many others, my life is dominated by screens, leaving me drained and creatively stifled. In the early days of the internet, advocating for the new “Digital Revolution,” I saw an unhealthy trend happening around…

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    Marketing Conversion Rate Optimization Tips for 2024

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    Driving traffic to your website is just the beginning. The real challenge lies in transforming these visitors into engaged customers. This is where Conversion Rate Optimization (CRO) becomes crucial. CRO is the strategic process of enhancing your website to boost the percentage of visitors who complete a desired action, whether a purchase, subscription or filling out a…

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