My Blog

with large media

Unintentional Entrepreneurship

 1024 576 Michael Kraabel
0

Unintentional Entrepreneurship: From Experiment to Global Company – Lessons Learned Along the Way Let me take you on a journey – a story about accidental entrepreneurship that started as an experiment, questioning conventional marketing and branding approaches. As a consultant in the field, I often wondered if the methods I believed in – emphasizing content…

read more

Chasing The Camel Trophy

 1024 683 Michael Kraabel
0

  We specialize in sourcing, importing, preserving, and restoring Heritage Land Rover Defenders. No other vehicle on the planet evokes a sense of wanderlust quite like a vintage Land Rover – a vehicle that has conquered every corner of the world and left an indelible mark on the face of travel and adventure. In our…

read more

Brand Archetypes

 1024 576 Michael Kraabel
0

Brand archetypes have emerged as a compelling framework to craft and communicate a brand’s personality, values, and identity. This approach, rooted in the psychological theories of Carl Jung, presents a way for brands to connect with their audience on a deeper, more emotional level. The essence of brand archetypes lies in their universality. These archetypes…

read more

Empowering Through Education

 1024 576 Michael Kraabel
0

Empowering Through Education: The Invaluable Impact of Giving Back to the Community The idea of giving back isn’t solely about financial contributions or charitable acts; it’s about imparting knowledge, fostering growth, and building a community. Teaching, in its various forms, whether it’s through a guest lecture, a keynote presentation, or nurturing your own team and…

read more