<img src="https://b3511184.smushcdn.com/3511184/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?lossy=1&strip=1&webp=1" alt="Michael Kraabel" title="Michael Kraabel" data-at2x="//www.kraabel.net/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png" width="522" height="287" style="height:297px;" srcset="https://b3511184.smushcdn.com/3511184/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?size=216x119&lossy=1&strip=1&webp=1 216w, https://b3511184.smushcdn.com/3511184/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?size=600x330&lossy=1&strip=1&webp=1 300w, https://b3511184.smushcdn.com/3511184/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?size=432x238&lossy=1&strip=1&webp=1 432w, https://b3511184.smushcdn.com/3511184/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?lossy=1&strip=1&webp=1 522w" sizes="(max-width: 522px) 100vw, 522px">

<img src="https://b3511184.smushcdn.com/3511184/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?lossy=1&strip=1&webp=1" alt="Michael Kraabel" title="Michael Kraabel" data-at2x="//www.kraabel.net/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png" width="522" height="287" style="height:297px;" srcset="https://b3511184.smushcdn.com/3511184/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?size=216x119&lossy=1&strip=1&webp=1 216w, https://b3511184.smushcdn.com/3511184/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?size=600x330&lossy=1&strip=1&webp=1 300w, https://b3511184.smushcdn.com/3511184/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?size=432x238&lossy=1&strip=1&webp=1 432w, https://b3511184.smushcdn.com/3511184/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?lossy=1&strip=1&webp=1 522w" sizes="(max-width: 522px) 100vw, 522px">

Michael Kraabel

My Blog

with large media

Visual Storytelling: Four Dimensions of Brand Engagement

https://www.kraabel.net/wp-content/uploads/2016/11/6a22e387a2c72af177b2fa22ec71cbaa-1-1024x576.jpg 1024 576 Michael Kraabel Michael Kraabel https://www.kraabel.net/wp-content/uploads/2016/11/6a22e387a2c72af177b2fa22ec71cbaa-1-1024x576.jpg November 29, 2016 November 29, 2016

November 29, 2016

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I love visualizing process. I know this is an odd affinity, but I’ve come to accept that not everyone has a visual brain. Or rather, not everyone can visualize the chaotic maze of ideas that stream through the mind of creative person. For thousands of years the world was believed to be flat and to…

The Power of Brand Films: How Stories Stir Our Souls

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November 24, 2016

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In 1895, two French brothers, Auguste and Louis Lumière, invented and patented the cinematograph—a device that could record, develop, and project motion pictures. The first film ever shot with their creation was a short black-and-white silent documentary that ran a mere 46 seconds , “Workers Leaving the Lumière Factory.” Despite it’s diminutive size (800 frames, or…

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