My Blog

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The Future of Fractional Creative Leadership

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Over the past couple of years, I have witnessed the rise of a trend: the emergence of fractional marketing executives as the norm rather than the exception. These seasoned professionals offer their expertise to companies on a part-time or project basis, providing strategic leadership without the full-time commitment. This model has gained traction across various…

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Inspiring Brand Mission Statements

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Brand missions articulate the purpose and intentions of a company, often focusing on what they aim to achieve for their customers, society, or the world at large. A strong brand mission goes beyond the pursuit of profit to encapsulate the impact the brand strives to make. Here are some examples of compelling brand missions from…

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The Silent Online Majority

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A significant portion of the online community, which I started to refer to as the “silent online majority,” primarily consumes content without actively engaging in creation or extensive interaction. As I have started to research this group, I started to look for ways to highlight the importance of reaching out to and including this audience…

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The Unplug Project

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I’ve spent most of my professional career entangled in the endless loop of emails, social media notifications, and digital clutter. Like many others, my life is dominated by screens, leaving me drained and creatively stifled. In the early days of the internet, advocating for the new “Digital Revolution,” I saw an unhealthy trend happening around…

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