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    The Machine Watches, The Machine Waits

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    When E. M. Forster published The Machine Stops in 1909, the world had no internet, no digital assistants, no algorithms curating every desire. And yet, he saw us coming. His world of isolated citizens, living underground, connected by a vast system that both provided and controlled, was not merely a dystopian fantasy. It was a…

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    200+ Overused Words and Phrases in AI Generated Content

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    There’s something off about the way content reads lately. You’ve felt it. Your audience has felt it. Maybe they can’t name it, but it’s there. That weirdly polished, vaguely helpful, suspiciously wordy copy that says everything and nothing at the same time.It’s the content uncanny valley. And AI is digging it deeper every day. Skip…

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    Brand Performance Marketing

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    Clients don’t usually come to me asking for help with their brand. They come when performance starts slipping. When Customer Acquisition Costs spike. When retargeting stops working. When the paid ads that used to convert like clockwork start going quiet.And the ask always sounds the same: “We need better performance marketing.”But nine times out of…

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    To Sound Human

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    I woke up this morning asking myself the very important question: how can I write more human?  I’ve written a lot about generative technology and how it’s changing our perception of the value and quality of good copywriting. Most writing these days falls in an unfortunate position of being “okay enough.” In certain industries, like…

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