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Beyond Purpose-Driven Brand Marketing

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Throughout history, brand marketing has continually adapted to new technologies and shifts in consumer preferences. From simple marks of craftsmanship to complex digital campaigns, brand marketing has become a fundamental aspect of business strategy, aiming to build brand equity, loyalty, and a strong emotional connection with consumers. As consumer preferences change, so must our methods…

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The Third Place

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In the quiet hum of a bustling coffee shop, where the aroma of freshly brewed coffee mingles with the low murmur of conversations, lies the essence of what sociologists call “The Third Place.” A concept popularized by urban sociologist Ray Oldenburg, it refers to those inclusive locations that are neither home (the first place) nor…

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Creative Collaboration With Generative AI – Part One

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Even though I’ve spent most of my professional career developing some pretty advanced digital marketing campaigns, I admit that I am somewhat of a Luddite.  This goes back quite a while, I’m afraid to admit.  I remember when USB 1.0 came out and threatened to replace the precious serial ports on my computer.  I thought…

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Artificial Intelligence (AI) vs. Human Intelligence (HI) in Creative

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My initial stance was to be highly skeptical of using artificial intelligence (AI) in branding and marketing. The very idea of AI weaving its way into a space so profoundly reliant on human insight, emotion, and connection seemed, for lack of a better word, apocalyptic.  After all, the creative industry typically thrives on nuances I…

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