My Blog

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On Team Building

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I wasn’t always a good manager. In the early stages of my career, my style often lacked the finesse and insight I now possess. Having hired (and unfortunately fired) quite a number of employees over the years, I’ve learned a lot of invaluable lessons during the process. Early in my career, I focused more on…

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Structuring Effective Marketing Campaigns

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The success of a marketing, advertising, or brand campaign hinges on much more than just a creative spark. It’s about constructing a strategy that is imaginative, measurable, and aligned with consumer behavior. My methodology has evolved over the years to become a reliable system that provides consistent and measurable results. Developing this structured campaign model…

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The Strategic Advantage of an In-House Production Studio

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In a marketing world that demands real-time responses to customer demands and sometimes urgent crisis responses, having an in-house production studio is a luxury and a strategic asset. Having some form of -in-house production space offers a blend of efficiency, cost-effectiveness, and creative flexibility that is invaluable for businesses seeking to produce high-quality photo and…

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For The Love of Industrial Photography

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In industrial and commercial environments, photography and filmmaking offer a unique and exhilarating experience, teeming with challenges and opportunities distinct from traditional settings. At least for me. These locations are more than just backdrops; they are vibrant landscapes of creativity and innovation, filled with interesting textures, surfaces, and man-made materials that demand a photographer’s keen…

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