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Why Political Science Majors Excel at Marketing

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Marketing isn’t just about selling products or services; it’s about building trust and moving people to act. As a political science major turned brand marketer, I see the connection every day. Political science is a training ground for persuasion, storytelling, and strategy — the same core skills that drive great marketing. My years studying campaigns,…

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Giving Back Through Brand Building

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In 2025, I’m reviving one of my favorite passion projects: helping local companies build strong, memorable brands. Once each quarter, I’m dedicating time to work with a small business or entrepreneur to craft their brand story, refine their marketing strategies, and set them up for long-term success. Think of it as a mini brand incubation…

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Jaguar Release Day

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Today isn’t just another day for Jaguar—it’s potentially the day. The iconic carmaker is poised at a crossroads: one path could redefine their legacy, and the other might cement the idea that they’ve missed their moment. I’ll be live-blogging the action as it unfolds, sharing the wins, the stumbles, and everything in between. Whether you’re…

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Why I Love Conspiracy Theories (Even If I Don’t Believe Them)

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Let me start by saying this: I don’t actually believe most conspiracy theories. That’s not what draws me in. What I find fascinating about them is the sheer creativity—the way they challenge the obvious and spin alternate realities that feel like mental mazes. It’s like looking at the world through a kaleidoscope where every twist…

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