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    The Power of Brand Films: How Stories Stir Our Souls

    1024 687 Michael Kraabel

    In 1895, two French brothers, Auguste and Louis Lumière, invented and patented the cinematograph—a device that could record, develop, and project motion pictures. The first film ever shot with their creation was a short black-and-white silent documentary that ran a mere 46 seconds , “Workers Leaving the Lumière Factory.” Despite it’s diminutive size (800 frames, or…

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