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    kraabel

    Chasing The Camel Trophy

     1024 683 Michael Kraabel

      We specialize in sourcing, importing, preserving, and restoring Heritage Land Rover Defenders. No other vehicle on the planet evokes a sense of wanderlust quite like a vintage Land Rover – a vehicle that has conquered every corner of the world and left an indelible mark on the face of travel and adventure. In our…

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    Brand Archetypes

     1024 576 Michael Kraabel

    Brand archetypes have emerged as a compelling framework to craft and communicate a brand’s personality, values, and identity. This approach, rooted in the psychological theories of Carl Jung, presents a way for brands to connect with their audience on a deeper, more emotional level. The essence of brand archetypes lies in their universality. These archetypes…

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    Empowering Through Education

     1024 576 Michael Kraabel

    Empowering Through Education: The Invaluable Impact of Giving Back to the Community The idea of giving back isn’t solely about financial contributions or charitable acts; it’s about imparting knowledge, fostering growth, and building a community. Teaching, in its various forms, whether it’s through a guest lecture, a keynote presentation, or nurturing your own team and…

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    The Unplugged Movie

     1024 576 Michael Kraabel

    The Most Embarrassing Creative Project I ever Completed   I was organizing old hard drives tonight and came across the Adobe Premiere Pro project file and footage of an old 48-hour film project I completed years ago.   It was a film I produced, directed, wrote, filmed, and acted in all by myself.   It…

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    It’s Official – The Bishop+Rook Family Continues To Grow

     1024 461 Michael Kraabel

    Over a year and a half ago I stepped away from advertising and branding to to pursue something I had always wanted to do: grow a company of my own, develop a brand from the ground up, and be responsible for my own professional destiny. I thought it was going to be a simple creative…

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    Lessons From A Year Spent Outside The World of Advertising

     1024 576 Michael Kraabel

    A year ago, I stepped away from the world of advertising and marketing (with the exception of a few projects here and there) to focus my energy on building a buisness (and brand) of my own. I started a company called Bishop+Rook – which builds and restores vintage Land Rover Defenders – offering products and…

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    The Friends We Meet, The Lives We Touch

     1024 686 Michael Kraabel

    My travels have taken me far from home; across oceans, continents, mountain ranges and to distant lands. I am the outsider in these voyages. I leave my friends, family and love interests behind in my quest to find something inspirational, the precious diamond and experience that as a child I could only read about. I…

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    The Near-Death Railway of Burma (Revisited)

     604 453 Michael Kraabel

    This is a post from the archives of my former travel blog, UnrealTravels.com.  It was published in a variety of places, including the PilotGuides website (which I did some community/forum development work for several years/decades ago).  A recent article on Jalopnik about the joyless experience of American Amtrak service lead me to re-publish it. NOTE:…

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    For The Love of Marketing Prose

     1024 683 Michael Kraabel

    I believe in the power of the written word to inspire an audience and to lead them on a visceral journey of self-discovery. I am writer, but I still make mistakes, leave drafts riddled with typos, drop letters from words, invent new words, and militaristically support the oxford comma. But I always try to get…

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    Film Recommendations for Movie Lovers (Part I)

     1024 683 Michael Kraabel

    Updated: January 23, 2017 Fun and Quirky Films You’ve Never Heard Of I’ve spent the better part of my life watching movies. My first job was at a small town video rental store. I was paid $5.35 an hour, but I got unlimited movie rentals. Nearly every night I would grab whatever was left on…

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    Films: To Watch List (2017) – Part I

     1024 683 Michael Kraabel

    How many times have I spent hours looking through the never ending list of movies on Netflix and Amazon Prime trying to remember what movies where on my “to watch” list? I rarely like to re-watch movies, which is what always seems to come up. Perhaps that’s a product of me watching every movie that…

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    Visual Storytelling: Four Dimensions of Brand Engagement

     1024 576 Michael Kraabel

    I love visualizing process. I know this is an odd affinity, but I’ve come to accept that not everyone has a visual brain.  Or rather, not everyone can visualize the chaotic maze of ideas that stream through the mind of creative person. For thousands of years the world was believed to be flat and to…

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