kraabel

Embracing the ethos of treating customers as friends isn’t just a nice gesture; it’s a strategic choice that can lead to long-term positive outcomes. – from trust and loyalty to long-term growth and a robust brand image. “The most successful marketing campaigns are those that echo the principles of friendship: trust, understanding, and mutual respect.…

I wasn’t always a good manager. In the early stages of my career, my style often lacked the finesse and insight I now possess. Having hired (and unfortunately fired) quite a number of employees over the years, I’ve learned a lot of invaluable lessons during the process. Early in my career, I focused more on…

The success of a marketing, advertising, or brand campaign hinges on much more than just a creative spark. It’s about constructing a strategy that is imaginative, measurable, and aligned with consumer behavior. My methodology has evolved over the years to become a reliable system that provides consistent and measurable results. Developing this structured campaign model…

Eight years ago, I embarked on an entrepreneurial journey with Bishop+Rook, a company born from a vision to combine my love of travel, photography, and vintage vehicles. This journey has been an enlightening experience, teaching me invaluable lessons about business, branding, resilience, and the pursuit of a vision.  I didn’t know what to expect when…

In marketing and advertising agencies, the perception of productivity often clashes with the stark reality of time allocation. The industry thrives on the promise of innovation, creativity, and strategic brilliance. Yet, buried beneath the glamour and sheen lies a truth that many often shy away from: a significant portion of the time spent in marketing…

The Joy of Being a Hands-On Creative and Marketing Executive: Embracing Real Work Over Rhetoric In marketing and creative strategy, there exists a dichotomy between those who relish hands-on involvement and those more inclined toward discussion and rhetoric. For individuals like myself, the allure of delving into the nitty-gritty of operations, actively participating in the…

When it comes to consumer behavior and decision-making, the contrast between rational and emotional decision-making choices stands as a captivating subject. The landscape of purchasing a product or service is often divided between those who rely on emotional impulses and those who meticulously weigh logical considerations. The pursuit of a harmonious equilibrium between these divergent…

Having a defined philosophy is akin to having a compass that guides every decision. It sets the tone for how a brand interacts with its audience, shapes its identity, and ultimately influences its success. This philosophy acts as the foundation, aligning the brand’s values with its audience’s needs and desires. A marketing methodology brings structure…

In the ever-evolving world of marketing, generating Authentic Content has emerged as a crucial strategy for businesses seeking to engage, build trust, and connect with their target audience. Authentic Content goes beyond the traditional advertising approaches, offering potential customers an honest and transparent look into the heart and soul of your business. Authentic Content, in…

Unintentional Entrepreneurship: From Experiment to Global Company – Lessons Learned Along the Way Let me take you on a journey – a story about accidental entrepreneurship that started as an experiment, questioning conventional marketing and branding approaches. As a consultant in the field, I often wondered if the methods I believed in – emphasizing content…