Posts By :

    kraabel

    Why I Love Conspiracy Theories (Even If I Don’t Believe Them)

    1024 576 Michael Kraabel

    Let me start by saying this: I don’t actually believe most conspiracy theories. That’s not what draws me in. What I find fascinating about them is the sheer creativity—the way they challenge the obvious and spin alternate realities that feel like mental mazes. It’s like looking at the world through a kaleidoscope where every twist…

    read more

    The Story Behind My Favorite Photo: Mia Gonzalez and the Power of 3D Printing

    1024 683 Michael Kraabel

    Sometimes, a photo becomes more than just an image—it becomes a story, a moment of triumph, and a symbol of what’s possible when technology and humanity come together. One of my favorite photos is of Mia Gonzalez, a young girl who unknowingly became the face of life-saving innovation through a Stratasys case study. Her story,…

    read more

    Building AVIV Vodka: A Decade of Purpose and Partnership

    1024 576 Michael Kraabel

    A little over a decade ago, I began working on AVIV 613 Vodka. At the time, it wasn’t clear what the journey would look like, but one thing was certain—we weren’t creating just another vodka. This was something different: a product with roots in the land of Israel, shaped by a vision for more than…

    read more

    Jaguar Rebrand: Still Angry, But At Least I’m Not Alone

    1024 576 Michael Kraabel

    After spending the night tossing and turning over Jaguar’s new branding campaign, I did what any frustrated car lover would do: I dove into the online discussions. What I found didn’t ease my frustration, but it did make me feel less alone. People across automotive forums and social media are echoing my thoughts—this rebrand has…

    read more

    Jaguar: What Was the Brief?!

    1024 638 Michael Kraabel

    As a creative director—and a long-time Jaguar owner—I can’t help but ask: What was the brief that led to this campaign? Seriously, I’m baffled. Automobile marketing is supposed to do one thing above all else: put the audience in the driver’s seat. It’s meant to let them feel the leather, hear the engine purr, imagine…

    read more

    The Power of “We” in Presenting Creative Work

    1024 576 Michael Kraabel

    Presenting creative work is a collaborative team effort. Presenting from the “We” approach not only ensures that clients understand the breadth and depth of contributions from the entire team, but also fosters an environment where all members of the team share responsibility, be it for success or failure. Over the years, running agencies and leading…

    read more

    My Mind-Blowing Experience with ChatGPT’s New Voice Model

    1024 576 Michael Kraabel

    I’ve always been intrigued by AI, especially the growing capabilities of language models like ChatGPT. They’ve been fun to play around with, helpful at times, but more often a source of curiosity than anything world-changing. But recently, I encountered something that took me from being entertained to being downright stunned—the new ChatGPT voice model. This…

    read more

    Can ChatGPT and Large Language Models Really Think?

    1024 576 Michael Kraabel

    It’s an exciting time to witness how fast artificial intelligence (AI) is advancing, particularly with the rise of large language models (LLMs) like ChatGPT. These models have revolutionized everything from customer service to content creation, but there’s a critical question that lingers in the background: Can AI actually think? At first glance, it might seem…

    read more

    The Power of Voting

    1024 576 Michael Kraabel

    From a young age, politics has been in my blood. I remember being that curious kid, sitting around the dinner table, eagerly listening to the grown-ups talk about elections, policies, and the future of our country. I didn’t always understand everything they said, but I knew that these conversations mattered. They were the building blocks…

    read more

    A Prescription for Marketing Success

    1024 576 Michael Kraabel

    When you think about your health, you probably envision your local hospital—a place that’s equipped to handle every kind of ailment, from a minor scrape to complex surgeries. Yet, despite all those services available, you usually only visit the hospital for one specific reason. Maybe it’s a cold that won’t go away or a pesky…

    read more

    The Future Might Be Code-Free

    1024 576 Michael Kraabel

    As someone who has been developing on WordPress for 20 years, I’ve always prided myself on my ability to tinker. I’ve dabbled in code here and there in my younger years, but I wouldn’t call myself a developer. Most of my skills came from necessity rather than formal training, and I’ve always found ways to…

    read more

    The Relaunch of Zubaz

    1024 683 Michael Kraabel

    In the late 1980s, two friends with a passion for fitness and bold fashion launched a brand that would become an icon in the world of sports and fashion: Zubaz. Created by Dan Stock and Bob Truax, Zubaz began as a simple idea to make comfortable workout pants for bodybuilders. But what started as a…

    read more